We started the project by facilitating strategic meetings to gain an in-depth understanding of the City's needs, goals, and existing pain points. This project was very focused on user feedback, organizing content, and optimizing the end users' experience.
To meet the needs of the City and its users, various user groups were provided with ample opportunity for engagement (view our news post on quick ways to increase engagement on our website). This included the following:
- An engagement survey to gain feedback on the current site and determine what users expected of the new site
- Council engagement that was outlined in an engagement plan for interested parties that provided guidance on what stages on the project Council (and other interested parties) should be consulted. This included a presentation for the Council to present the design before beginning the development phase
- User experience (UX) testing sessions with multiple design option prototypes and incorporated feedback into the final design (check out our news post on tips for remote UX testing)
- Testing with two focus groups and public beta feedback was included in the final project phases to ensure the final design resolved existing pain points and met users' needs
- The option to submit feedback options was continuously available throughout the project
Based on the feedback received and using best practices Upanup created a custom website design with a simplified layout that reflects the needs of Delta's various user groups (residents, businesses, Council, and staff) to make it easier and quicker to find information.
Upanup also conducted a content audit and provided a content strategy guide to not only organize content during this project but also keep it organized post-launch (view our news post on content governance models to learn more). We ensured the new site's architecture and content are organized in a way that is intuitive to the user to help them find information quickly and have an overall positive experience while visiting the site.